How might we validate a 0→1 cause marketing platform in 6 months?
Led product design & PM to define scope, prioritize features, and validate workflows.
As part of an Amazon Ads business exploration, my team and I transformed a spontaneous idea into a validated MVP by conducting user research, developing interactive prototypes, and running multiple rounds of usability testing to refine and validate the platform. In six months, we delivered a functional product that streamlined collaboration between otherwise disconnected brands and nonprofits.
What We Built
Demo Video
Quick Result Review
✦ Project Timeline
✦ Key Impact
4.5/5
User Satification Rate
30 → 3 Mins
Partnership Searching Time
Now is the Entire Case Study
✦ Research Process
To ground the product in real-world experience, I began by conducting interviews with experts from different stakeholders sectors who had been directly involved in cause marketing partnerships. I wanted to learn how co-branded campaigns actually work—from initiation and negotiation to execution and impact measurement.
✦ Problem Space
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Nonprofits lack time, tools, and knowledge to execute effective digital ad campaigns
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For-profits want brand-safe, mission-aligned partnerships but rely on inefficient outreach
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Both sides rely on manual networking and fragmented workflows
Through these conversations, I decoded the hidden challenges and uncovered market gaps in how these partnerships are formed and managed.
After synthesizing the interviews, I led the effort to translate raw insights into actionable design decisions. We mapped the recurring themes into user needs and pain points, then prioritized them to define our core product features and design requirements.
✦ Prioritized User Needs
After mapping interview insights, I conducted thematic analysis combined with simple frequency-based data analysis to identify and cluster user needs. We then prioritized them based on occurrence across stakeholder types and impact on core user journeys, using a High–Medium scale. This process helped us define clear design requirements and shape a focused MVP aligned with both user pain points and product goals.
✦ Design Question
User Flow & MVP Definition
✦ User Flow & Information Architecture
✦ Wireframing
To help make sense of the entire cause marketing and digital ads ecosystem and figured out the most necessary unmet need in this area, I created a big-picture blueprint of how the system could work.
Even though my engineers thought it was way too ambitious to build, I still sketched out every part of it in wireframes to tell a clear and complete story.
👇 Check this PDF for details of our entired system.
✦ UI Design Philosophy
Accessible, modular, and narrative-driven. Inspired by platform UXs like Canva + Notion. I used:
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Color-coded match scores for transparency
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Progressive disclosure in setup
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Tooltip guidance for ad concepts and KPI explanations
✦ Improvement
